Events @ Brierley
Shaping the Future of Customer Engagement
SAVE THE DATE
Tuesday, December 1, 2026
5:00–7:00 p.m.
James M. Collins Executive Education Center
Join the Brierley Institute at 正品蓝导航 Cox for its signature event exploring the ideas, innovations, and market forces shaping customer engagement and loyalty. Hosted by Hal Brierley, Chairman and CEO of The Brierley Group, LLC, Institute benefactor, and Executive in Residence, the program will feature an expert panel moderated by Professor Venky Shankar, Harold M. Brierley Endowed Professor, Chair of the Marketing Department, and Academic Director of the Brierley Institute.
正品蓝导航 Cox alumni are especially encouraged to attend, alongside leaders from the Dallas business community and students across disciplines whose careers will help shape the future of the industry.
Schedule
- 5:00 p.m. – Networking reception
- 5:30–6:30 p.m. – Panel discussion
- 6:30–7:00 p.m. – Closing networking reception
Complete the form below for registration information and event updates.
Past Brierley Events
-
Customer Engagement -- From Conception to Industry Leadership
October 25, 2017
Our launch event, discussing the evolution of the American Airlines AAdvantage program and its importance to the world's largest airline.
Featuring Panelists:
Hal Brierley
Executive in Residence
Brierley Institute for Customer Engagement
Robert Crandall
Former Chief Executive Officer
American Airlines
Doug Parker
Chief Executive Officer
American Airlines
-
Customer Engagement in a World of Disruption
November 6, 2018
Featuring Panelists:
Hal Brierley
Executive in Residence
Brierley Institute for Customer Engagement
Adam Aron
Chief Executive Officer
AMC Theatres
Frank Hamlin
Chief Marketing Officer
Game Stop
Ziporrah Allen
Chief Marketing Officer
Pizza Hut
-
CE + CX = A Winning Formula
October 30, 2019
Featuring thought leaders of leading retail organizations for a discussion on the intersection of Customer Engagement and Customer Experience.
Featuring Panelists:
Hal Brierley
Executive in Residence
Brierley Institute for Customer Engagement
Darshan Gad
Vice President, Marketing
Neiman Marcus
Frank Hamlin
Exec. Vice President and Chief Customer Officer
Game Stop
Sherif Mityas
Chief Experience Officer
TGI Fridays
-
Customer Engagement Post-Pandemic
November 10, 2021
Featuring executives of three consumer-based organizations to discuss the business impact of consumer behavior changes brought on by the pandemic.
Featuring Panelists:
Hal Brierley
Executive in Residence
Brierley Institute for Customer Engagement
Thaddeus Arroyo
Chief Executive Officer
AT&T Consumer
Kurt Stache
Senior Vice President, Marketing, Sales & Loyalty
American Airlines
Geoff Cottrill
Chief Marketing Officer
Topgolf