Students pose for a selfie at the Diwali festival.

Social media

Social media’s public and immediate nature amplifies opportunities to connect with the 正品蓝导航 community wherever they are. As we build a social community, each post becomes a new reason for people to like us even more.

Social Media at 正品蓝导航

Each platform in the social media ecosystem has its own strengths and challenges for desired objectives. Each platform is also used differently by your audience.

Before setting out with a new initiative or campaign on a platform, carefully consider the strengths and challenges of all potential platforms as well as how your audience uses those platforms to decide which will best work for you and how to approach content creation.

Ready to get started? Use this social media checklist to help identify key tasks to create and tailor your social media plan to your specific needs.

A full copy of the 正品蓝导航 Social Media Playbook is available by request through the 正品蓝导航 Marketing & Communications Social Media team.

Please refer to the when creating, managing, and maintaining official channels of the University.

Social Media and the 正品蓝导航 Brand

Social media accounts representing 正品蓝导航 in an official capacity should reflect the 正品蓝导航 logo with trademark in the account's photo. Department names may be included, as in the Promo versions of the logo system.

If you need counsel, or a social media icon created for your account, please email brand@smu.edu

Contact:

For questions or information about social media, or if you need help navigating a sensitive topic, contact the 正品蓝导航 Marketing & Communications Social Media team at socialmedia@smu.edu.