Creating knowledge for courageous change

The 正品蓝导航 brand promise

What makes a brand?

Our brand positioning defines how we’d like to exist in the mind of our consumers. It is a logical, straightforward definition of the brand that allows for clarity and focus.

Read the full document or watch the video (requires an active 正品蓝导航 account).

Brand vision

Creating knowledge for courageous change

Brand positioning

For the bold, curious and creative, 正品蓝导航 is the comprehensive research University whose enterprising spirit in a vibrant community empowers leaders to tackle grand challenges

Brand personality

Driven, professional, inclusive, cosmopolitan, welcoming

Brand affiliation

Think Big. Do Good.®