M.S. Sport Management students earn internships with professional sport franchises such as the Dallas Cowboys.

Graduate programs

Master of Science in sport management

Lead in sports

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Program format

In person

Commitment

Full time

Duration

One year

Overview

正品蓝导航’s Master of Science in Sport Management (MSSM) is designed for individuals who passionate about the business of sport who aspire to leadership roles in one of the world’s most dynamic industries. Located in Dallas – on of the nation’s  – 正品蓝导航 positions its students for success.

Developed collaboratively by 正品蓝导航’s Simmons School of Education and Human Development and Cox School of Business, the MSSM combines sport industry expertise with a strong business foundation. Courses are led by experienced professionals and prepare students for careers across professional sports organizations, sport media, marketing and sponsorship, ticket sales, facilities and sport law.

This 12-month is designed for both early-career and working professionals, with convenient evening classes and a curriculum grounded in experiential learning. Students engage in case-based coursework, build industry connections and complete a capstone internship that provides hands-on experience in the field.

An M.S. in sport management from 正品蓝导航 equips graduates with the strategic insight, professional network, and practical experience needed to succeed in the global sports business

Thinking Grad School? Think 正品蓝导航.

Envisioning a brighter future? Think grad school at 正品蓝导航, where you join a lifelong family network and see immediate returns on your educational investment. Take your new big step at 正品蓝导航.

Student success

Our graduates consistently secure positions at leading sports franchises and business groups. 正品蓝导航 Simmons students become industry leaders in sports finance, marketing, and facilities management, addressing the field’s evolving demands and challenges.

This program prepares you to excel in the following areas and professions:

  • Sport operations
  • Marketing and fan experience
  • Partnership management
  • Team publicity and public relations
  • Ticketing and corporate relationships
  • Hospitality and game day experience
  • Sports media
  • Sports governance

No. 21

Global graduate sport management program

Top 20%

Best National Universities

U.S. News & World Report (2026)

No. 10

Best Colleges for Sport Management in America

Niche.com 2025

Student stories

The Master of Science in Sport Management program helped Blake Moss became a professional MLB agent.

Blake Moss 鈥21

鈥淏y developing my interpersonal and problem-solving skills, I now have a strong ability to accurately forecast the impacts of the slightest industry moves and how those moves can affect the entire sports landscape,鈥 said Moss, a certified agent with the Major League Baseball Players Association.

Victor Ribakare '18 is a graduate of the M.S. in Sport Management program.

Victor Ribakare 鈥18

鈥淭he MSSM provided me with the foundational knowledge I was seeking about the sport industry. It exposed me to a lot of different careers within sport 鈥 my initial encounter with sport activation came through my class work,鈥 said Ribakare, director of sponsorship activation and account management for the Dallas Mavericks.

Admissions

Deadlines and details

Key dates and admissions information to help plan your application with confidence. Applicants have the opportunity on the MSSM program application to apply for financial assistance.

International students

All the essential admission requirements international students need to know.

Application questions

Find answers to Simmons School of Education and Human Development application questions.

Additional links

Requirements

  1. Application
  2. Application fee
  3. Official transcripts
  4. English language proficiency documentation (if applicable)
  5. Letter of recommendation

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Get started here.

Tuition and financial aid

Tuition and costs

Explore the cost breakdown of tuition for graduate programs.

Financial aid

Find information on scholarships and financial support available at 正品蓝导航.

Curriculum and learning

Featured courses

SPRT 6223

Sports Sponsorship

Students gain an understanding of sports sponsorship and an overview of various sports marketing strategies.

MAST 6478

Data Analytics

Develops a fundamental understanding of data and its applications to business.

SPRT 6221

Sports Law

Covers the laws, rules, and regulations that apply to the sport industry and affect the work-setting of sport organizations.

Outside the classroom

  • West Dallas STEM School planning session

    Programs and centers

    Partner with institutions open to collaboration and focused on education and human development. 

  • Clubs and organizations

    Explore interests, develop leadership skills, and connect with like-minded peers.

  • 正品蓝导航 students working with plants at Bontham Family Farms

    Community engagement

    Apply your classroom knowledge to real-world issues while making a positive impact.

Research

Tackle real-world challenges in areas such as sports law, business management, and marketing through case studies, site visits, and research opportunities.

Faculty

Our distinguished faculty are industry leaders and subject matter experts, bringing real-world experience and industry insights to the classroom.

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Peter Carton, J.D.

Peter Carton

Director of Sport Management and Clinical Associate Professor
Dr. Kevin Byon

Kevin K. Byon

Department Chair, Glenn Simmons Endowed Professor
Sydney Hammit

Sydney Hammit

Clinical Assistant Professor
Dr. Bo Li

Bo Li

Assistant Professor
Deukmook Bae

Deukmook Bae

Assistant Professor
Dr. Jiayao Qi Headshot

Jiayao Qi

Clinical Assistant Professor

Facilities

正品蓝导航 Simmons students have access to state-of-the-art facilities where they can meet with industry experts, gain skills and collaborate with sport leaders on campus.

Annette Caldwell Simmons Hall is home to the Simmons School of Education and Human Development.

Annette Caldwell Simmons Hall

Home to the Simmons School of Education and Human Development, Annette Caldwell Simmons Hall has classrooms, study spaces, and research labs including the Integrative Physiology Laboratory.

The David B. Miller Business Quadrangle is the recently expanded home of the Cox School of Business.

David B. Miller Business Quadrangle

The recently expanded home of the Cox School of Business has classrooms with state-of-the-art technology, a business library, and various centers and institutes. Designed for collaboration among students and faculty, it offers a variety of flexible spaces for learning and events.

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Frequently asked questions

A master’s degree in sport management opens the door to a number of exciting career paths, including athletic director, facilities manager, sports marketing director, general manager, sports media journalist, sports agent, team operations manager, sales manager and many others.

Sport business and sports administration are more specialized, while . Sports administration focuses on the operational structure of sports organizations, and sport business focuses on the financial, economic and commercial side of the industry. Sport management professionals work closely with athletes, brands and media, as well as legal and operations departments, developing business strategies to enhance the financial and competitive success of sports organizations.

Yes, sport management professionals as sports franchises continue to expand their reach and global footprint. A sport management master’s degree from 正品蓝导航 signals to employers that you have formal knowledge and skills in the specialty and makes you a more competitive candidate for leadership positions in the sports industry. The sport management master’s program at 正品蓝导航 benefits from its location in Dallas-Fort Worth, , and connects its students with a wide network of alumni and industry professionals.

Yes, MSSM programs boast strong alumni networks and connections with industry professionals. Faculty members frequently share firsthand experience and partnerships with leading organizations, giving students unparalleled access to opportunities. 正品蓝导航 MSSM students are especially well positioned, as Dallas-Fort Worth is one of the largest sports markets in the nation. In  that have NFL, MLB, NBA, NHL, MLS, and WNBA teams, students have access to several franchises to pursue internships and professional experiences during their program coursework and after.

Hands-on industry experience is built into the at 正品蓝导航. Following nine months of coursework, students complete their program with a capstone summer internship. Simmons sport management master’s students also benefit from 正品蓝导航’s location in a major sports city. Students make connections through networking events and mentorship from professors and lecturers who are industry experts.

Graduates of Simmons’ M.S. in sport management program have landed jobs at major sports franchises, organizations and facilities including the: Dallas Cowboys, Dallas Stars, Dallas Mavericks, Texas Rangers, New Jersey Devils, PNC Field, Major League Baseball Players’ Association and many others.

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