Joonwook Park
Full-Time Faculty
Professor of Practice
Marketing
| Phone |
214-768-9328 |
| Office |
DBMQ 2378 |
Education
PhD, Marketing, Penn State University
Teaching
MAST 6201 Managerial Statistics
Research
Multidimensional Scaling
Market Segmentation
Market Structure
Consumer Preference Heterogeneity
Consumer Purchase Behavior
Bayesian Applications
Research Methods